VI Foro mundial del vino

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1. Programm

Programm

VI World wine forum

23, 24 and 25 April

Tuesday, 22 April

• 4.00-7.00 p.m. Accreditation and collection of documentation.

Wednesday, 23 April

• 8.00 am. Accreditation and collection of documentation.
• 9.00 am. Inauguration.
  • Pedro Sanz Alonso. President of the Government of La Rioja.
  • Íñigo Nagore Ferrer. Regional ministry Agriculture, Livestock and Rural Development of the Government of La Rioja.
  • Julián Doménech. President of the Businessmen Federation of La Rioja.

Viticulture

• 9.30 am. The influence of the vine on wine quality.
  • Gerard Barbeau. Vine and Wine Unit (UVV) Director of Angers INRA Centre, Assistant in charge of Technological Mixed Unit VINITERA. France.
• 10.15 am. The sequence of the vine genome: implications in viticulture and oenology.
  • Anne Francoise Adam Blondon. Leader of the Grapevine Genomics team of URGV. Plant Genomics Research Unit. INRA-CNRS-UEVE. France.
• 11.00 am. Coffee break.
• 11.30 am. Soil influence on wine quality and typicity.
  • Lydia and Claude Bourguignon. Directors of the Laboratoire d'Analyse Microbiologique des Sols (LAMS). France.
• 12.15 pm. Vineyard canopy management and influence on wine quality.
  • Richard Smart. The flying vine-doctor. Australia.
• 1.00 pm. Questions and discussion.
  • Moderator: Vicente Sotés Ruiz. Chair of Viticulture. Polytechnic University of Madrid.
• 2.00 pm. Break.

Legislation

• 4.00 pm. The designation of origin protection and geographic indications of wines and liqueurs in a European Union reform context
  • Jocelyne Cayron. Lecturer in private law at Paul Cézanne University. Person in charge of the Law Master of company immaterial innovations and new technologies.
• 5.00 pm. New politics of protected designation of origin and geographic indications in wine sector. New politics of labelling
  • Luc Berlottier, Directorate-General for Agriculture and Rural Development, European Commission.
• 5.45 pm. The UE Wine Reform
  • Lars Hoelgaard, Deputy Director General, Directorate-General for Agriculture and Rural Development, European Commission.
• 6.45 pm. Questions and discussion.
  • Moderator: Félix Pérez Álvarez. Vice President European Section. International Association of Vine and Wine Legal Advisers.

Thursday, 24 April

Oenology

• 9.30 am. Winemaking in the 21st century – what new technologies will we use?
  • Monica Christmann. Head of department of Oenology and Wine Technology, Geisenheim Research Institute, Germany.
• 10.15 am. Genetically Modified Yeast in Winemaking.
  • Paul Chambers. Principal Molecular Biologist and Research Manager Wine Biosciences, Australian Wine Research Institute.
• 11.00 am. Coffee break.
• 11.30 am. Technical solutions to alterations in wine quality and safety. Production of biogenic amines.
  • María Victoria Moreno-Arribas. Research scientist at the Centro Superior de Investigaciones Científicas, Madrid.
• 12.15 pm. White wine oxidation.
  • Hervé Alexandre. Director of the Vine and Wine Research Laboratory at the University of Burgundy, France.
• 1.00 pm. Questions and discussion.
  • Moderator: Dª Ana Rosa Gutiérrez. Lecturer in Oenology. University of La Rioja.
• 2.00 pm. Break.

Economy and Marketing I

• 4.00 pm. The challenges and opportunities of the U.S. wine market
• Changing dimensions and dynamics of U.S. wine consumers. Latest wine trade and consumer research findings on key market segments. Alternatives for U.S. wine market entry
  • John Gillespie. Director of Wine Opinions and President of the Wine Market Council, United States.
• Historical trends and current market developments. Latest sales trends by wine type, price, origin, and distribution channel. Position of imported wines on the market
  • Jon Fredrikson. President of Gomberg, Fredrikson & Associates, United States.
• Innovations in wine marketing in the U.S. Evolution and revolution in wine products, placement, and positioning. Wine market and imported wines perspective from leading U.S. retailers
  • Rich Cartiere. Editor/publisher of Wine Market Report, United States.
• 6.00 pm. Questions and discussion.
  • Moderator: Víctor Pascual Artacho. President of the Rioja Wine Interprofessional body and the Control Board of the Qualified “Rioja” Designation of Origin.

Friday, 25 April

Economy and Marketing II

• 9.00 am. The future of wine marketing. How will consumer habits evolve? What strategies should be adopted by the industry? What are the necessary instruments?
  • Pierre Mora, associate professor at the BMN business school in Bordeaux, France.
• 9.45 am. Marketing strategies for young adults: the under 30 year old drinkers in the USA versus UK.
  • Lulie Halstead. Chief Executive, Wine Intelligence. United Kingdom.
• 10.30 am. Coffee break.
• 11.00 am. Strategic administration of brand in the wine world.
  • Julio Cerviño. Professor of Marketing and market Investigation. University Carlos III. Madrid.
• 11.45 am. Wine in moderation-Art de vivre: a paneuropean programme promoting responsibility and moderation in wine consumption.
  • José Ramón Fernández, Secretary General of Comité Européen des Entreprises Vins (CEEV).
• 12.30 pm. Questions and discussion.
  • Moderator: Pedro J. Reinares Lara. Lecturer in Business Economics. Juan Carlos I University.
• 1.30 pm. Conclusions and closing.
  • Íñigo Nagore Ferrer. Regional ministry Agriculture, Livestock and Rural Development of the Government of La Rioja.
  • Julián Doménech. President of the Businessmen Federation of La Rioja.