welcome

Dear Mr:

We are pleased to inform you that the V World Wine Forum “Rioja Third Millennium” will take place in Logroño on the 28th, 29th and 30th of March 2006, and is organised by the Dept. of Agriculture and Economic Development of the Government of la Rioja and Federation of Business Leaders of La Rioja (FER).

The Forum, which has become an indispensable event, is becoming more relevant, especially given the challenges being faced in a sector sustained by a socio-economy of many European regions and zones.

The V World Wine Forum will carefully analyse the current situation and will attempt to determine the basis for protecting the European wine sector faced with external threats, distributing information about the innovative measures needed to increase its competitiveness.

To this end, the V World Wine Forum will place more emphasis on the presentation of practical work which can be used by the sector. Not only will the Forum be an indispensable meeting point, it will also include the best “Knowledge Fair” in the wine producing industry. In addition to providing a platform for exchanging ideas, there will also be an offering of more innovative projects.

It will also support the strategic alliances of institutions and organisations capable of defending the European wine sector in appropriate cases. And it will also disclose the advances made in viticulture and oenology along with the latest trends in sales, marketing and new business development, etc. This information will serve as an aid to help the European wine market maintain its markets, as well as providing the opportunity to open new ones.

In any case, the V World Wine Forum will provide the setting in which the necessary measures will be developed that will preserve one of the most important economic sectors in many European zones. This objective can only be achieved through participation, debate and the exchange of ideas among all members of the sector.

Please take advantage of this unique opportunity to contribute towards preserving our sector, by participating and sharing your ideas and works with all of us at the V World Wine Forum.

Sincerely,