themes

The V World Wine Forum is structured around five themes:

Viticulture and enology

Legislation

The wine economy

Marketing

The new wine economy and the marketing of regions

viticulture and enology

Climate change and its impact on viticulture and enology all over the world: varieties, varietals, production capacity, factors determining production, factors determining climate change, new production areas, delocalisation of wine production and its effects on the sector

  • Viticulture in the world, viticulture migration, climate change, production capacity, new varieties.
  • Climate change and enology in the world: varietals, enological processes and practices permitted under the European model, new wine-producing areas, new applications and technologies to be used because of changes in the climate.
  • New scenarios, old problems and new opportunities in the wine production sector as a result of the effects of climate change.

legislation

New CMO for wine as part of the new wine world order. Variations in the European legal environment, the new CMO and the repercussions for the competitiveness of the European model faced with the challenge of the new wine world order.

  • Intellectual property rights, brands and guarantees of origin within the world wine trade.
  • The new CMO for wine and its positive contribution to the European wine sector.
  • The main aspects of current and future legislation which are applicable to the wine world. The TRIPS agreements, the Wine Accord (USA-EU), the new CMO, and the Spanish Vineyards and Wine Act.

the wine economy

Marketing and commercialisation strategies for wines across the world.

New markets, new people, new cultures. The imprint of wine on new markets and new consumers: education and wine culture.

  • Business creativity in the wine world.
  • Knowledge of the market as a fundamental element of competitiveness.
  • The economic environment in the worldwide wine sector.
  • The wine market in the face of the new world order. Sales, consumption and marketing strategies.

marketing

Analysis of trends in order to increase consumption and its differentiation from other alcohols.

Sensations and perceptions of the markets. The brands. The perception of wine by consumers: marketing of wine in Europe. Marketing of low-strength wines and alcoholic drinks (11-14º) and consumption trends.

  • 2006 barometer of worldwide wine consumption trends. Design of wines based on consumer perceptions.
  • Sensory preferences of consumers: development and sensory trends of consumers in quality wines. The perception of wine.
  • Adaptation of wine-producing companies in the face of the trends created by the new world order in the sector.

the new wine economy and the marketing ofr regions

  • The agro-industrial and service district of La Rioja.
  • Strategic plan for la Rioja 2020
  • New ideas and wine-related businesses: business imagination: the cosmetics.
  • Initiatives and new projects. The new wine economy and the marketing of regions

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V Word Rioja Wine Forum
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