objectives

• Initiate a debate about the future of the European wine producing model compared to the global one.

• Analyse the real situation regarding the industry and study the measures necessary to consolidate markets, open new markets and gain new consumers.

• Determine and disseminate the trends to all wine fields so that the industry can take the appropriate decisions to reinforce their competitiveness.

• Present practical solutions to the real problems affecting all the members in the industry by presenting ideas that they can use.

• Support the efficiency and economic performance of wine companies.

• Compare the existing tools to position European wines in the market.

• Establish personal contact among all the members in the industry.

• Promote responsible consumption of wine by distributing information about the themes discussed at the Forum, the wine industry and the new services that will arise surrounding the world of wine.

• Optimise business establishments associated with the industry with the support of the European wine industry.

• Disseminate the new services and business that will take place surrounding the wine growing industry and the wine culture.