The IV World Wine Forum discussions and analyses shall encompass three large areas.

1) SCIENCE, TECHNOLOGY, RESEARCH AND DEVELOPMENT AND WINEGROWING INNOVATION

1.1 Latest developments in technology, science and biotechnology with regard to the vineyard and the wine.

Technology used in the winery and on quality, control and traceability. The systems of grading and assessing the quality levels of the grape from the moment it enters the winery until the marketing of the finished product.

1.2 Scientific models of tasting. Sensory analysis objectivation. Electronic sensory measurement and other technological advances in sensory analysis.

1.3 Automation of integrated winegrowing production. Vineyard operation and management in the 21st century, quality grape, traceability and wine production.

2) WINEGROWING AGRICULTURAL POLICY

2.1 Winegrowing models. Permitted oenological practices, opportunities, position and trends. Economic and market repercussions of the oenological practices of current winegrowing models.

2.2 Compared analysis of sectorial development models. Regional trends of sectorial development over the next 10 years. Inter-professional trends in both winegrowing models.

2.3 Strategic plans of countries belonging to both models. Comparative analyses and recommendations.

2.4 Legislation and supranational agreements. Effect on the development and trends of production, process, communicational logistics and the grape and wine business world.

3) WINEGROWING AGRICULTURAL ECONOMY

3.1 Trade. Commercial interchange trends, influence of supranational agreements (GATT), etc.

3.2 Management. Trends and latest advances in management matters of vineyard and winery operation.

3.3 Marketing. Focus and market strategy, positioning, promotion, communication and marketing of grapes and wines from both winegrowing models. New technologies and commercialisation methods, sensory marketing, terrain wines, Internet, E-commerce, etc.

3.4 Sector-derived economies. Wine tourism, health and beauty wine treatments, gastronomy and architecture. Economic activities derived from attractive, cultural elements.