Wednesday, 12th May

8.00 - 9.00 a.m. Accreditation and collection of documentation.

9.30 a.m. OFFICIAL OPENING

10.00 - 11.00 a.m. OPENING CONFERENCE
Quality wine growing in Europe
Speaker: Dr. Alain Carbonneau. Lecturer in Viticulture at the Montpellier Research Centre.

11.00 a.m. Coffee break.

TECHNICAL-TECHNOLOGICAL AREA

11.30 – 12.30 a.m. MASTER CONFERENCE
Quality wine growing in Australia
Speaker: Mr. Peter Hayes. Chairman of the viticulture commission of the International Vine and Wine Office (IVWO). Australia

12.30 a.m. – 2.00 p.m. ROUND TABLE
Today’s challenges for quality wine growing

Speakers:
Dr. Jean Pierre Gaudillere. Director of Research at the Bordeaux-Aquitania Research Centre. National Institute of Agricultural Research. France.
Prof. Melané Vivier. Associate Lecturer in Viticulture. President of the Management Committee of the Institute for Wine Biotechnology. South Africa.
Dr. Fernando Martínez de Toda Fernández. Professor of Viticulture. University of La Rioja
Dr. Vicente Sotés Ruiz. Professor of Viticulture. Polytechnic University of Madrid.
Mr. Enrique García Escudero. Head of the Technological Research and Development Service, Department of Agriculture and Economic Development. Government of La Rioja.

2.00 – 4.00 p.m. Working lunch.

4.00 – 5.00 p.m. MASTER CONFERENCE
Research and innovation benefits for wine producers and consumers: a perspective and examples from Australia.
Speaker: Dr. Peter B. Hoj, Chairman of the Australian Wine Research Institute.

5.00 – 6.00 p.m. MASTER CONFERENCE
Latest oenological practice and trends in quality winemaking in the framework of the DOPs (Protected Designation of Origin).
Speaker: Mr. Jean-Luc Berger. Chairman of the oenology commission of the International Vine and Wine Office (IVWO).

6.00 – 7.30 p.m. ROUND TABLE
Trends in oenological technology in quality wine production and winegrowing models

Speakers:
Dr. Denis Dubourdieu. Lecturer in Oenology. Victor Segalen Bordeaux 2 University. France.
Prof. Florian Bauer. Associate Professor of Wine Biotechnology. Institute of Wine Biotechnology. South Africa.
Dr. Tormod Naes. Assistant Lecturer. Consumer preferences and sensory analysis. Matforsk SA, Norwegian Institute for Foodstuff Research. Norway.
Dr. Fernando Zamora Martín. Lecturer in the Faculty of Oenology. Rovira I Virgili University. Tarragona.
Dr. Luis Pérez Rodríguez. Professor in Foodstuff technology. University of Cadiz.

7.30 – 8.00 p.m. PRESENTATION OF PROJECTS AND POSTERS
 

Thursday, 13th May

LEGISLATION AND REGULATIONS AREA

9.00 – 10.00 a.m. MASTER CONFERENCE
Influence of the application of the Vine and Wine law on DOPs ("European Winegrowing Model")
Speaker: Ms. Begoña Nieto Gilarte. General Director of Foodstuffs. MAPA

10.00 – 11.00 a.m. MASTER CONFERENCE
Protection of Geographical Indications and the World Trade Organisation
Speaker: Mr. Paul Vandoren. General Department of the Home Market. Gen. Dept. Trade. European Commission. Brussels.

11.00 – 11.30 a.m. Coffee break.

11.30 a.m. – 1.00 p.m. ROUND TABLE
Registration of brand names and protection of designations of origin
Speakers: Mr. Federico Castellucci. General Director of the International Vine and Wine Office. IVWO.
Mr. Donato Raponi. Head of Unit of the General Offices of Taxation and Excise Union. European Commission.
Mr. Adrian Otten. Director of the Intellectual Property Division at the World Trade Organization (WTO).
Mr. Pau Roca. General Secretary of the Spanish Wine Federation.
Mr. Félix Pérez. Vice-chairman of the European Section. International Association of Vine and Wine Jurists (IAVWJ).

MARKETING AREA

1.00 - 2.00 p.m. MASTER CONFERENCE
The marketing and commercialisation of wines in the United States
Speaker: Mr. John Gillespie. President of the Wine Market Council. USA

2.00 – 4.00 p.m. Working lunch.

4.00 – 5.00 p.m. MASTER CONFERENCE
“The art of the vine – the art of life”
Speakers: Mr. Daniel Cathiard and Ms. Florence Cathiard. Owners of Les Sources de Caudalie. Smith Haut-Lafitte. France.

5.00 – 7.00 p.m. ROUND TABLE
Economic and market research in the global commercialisation of wines.

Speakers:
Mr. Patrick Merrill. Director and co-founder of Merrill Research & Associates. USA
Mr. Val Smith. Director of International Wine and Spirits Record (IWSR). Great Britain
Mr. Juan Calabozo Morán. Director of the promotions Department of Foodstuff Products at ICEX.
Mr. Ángel Palazuelos. Director of the Sociedad Estatal para el Desarrollo del Diseño y la Innovación, S.A. DDI (State Company for the Development of Design and Innovation).
Mr. Pedro J. Dominguez. Unit Business Director-NBO at AC Nielsen Company, S.L.

7.00 – 7.30 p.m. PRESENTATION OF PROJECTS AND POSTERS
 

Friday, 14th May

MARKETING AREA

9.00 – 11.30 a.m. MASTER CONFERENCE AND DEBATE
How do we stop the fall in consumption and the disappearance of European wine markets?
I. Definition of the problem: qualitative research on consumer groups. Wine, consumption and culture.
Speaker:
Mr. Jesús Contreras Hernández, director of the Foodstuffs Monitoring Body and Professor in Anthropology at the University of Barcelona.
II. Promotion plans and ideas for increasing the responsible consumption of wine
Speaker:
Mr. Josep Chias
Chairman of Marketing Systems
III. Advertising and communication for increasing responsible consumption
Speaker:
IV. Marketing of wine in comparison with other products
Speaker:
Mr. Roberto Verino, owner of Bodegas Gargalo and fashion designer.

DEBATE
Together with the above, the following people shall also attend:
Mr. Federico Castellucci. General Director of the International Vine and Wine Office. IVWO.
Mr. Pau Roca. General Secretary of the Spanish Wine Federation.

11.30 – 11.45 a.m. Coffee break.

11.45 a.m. – 1.15 p.m. MASTER CONFERENCE AND DEBATE
Strategic plans for wine in the 21st century
Country: USA.
Mr. Jerry Lohr, founding member of Winevision and chairman of J. Lohr Winery
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Country: AUSTRALIA
Mr. Jonathan Scott. General Director of the Australian Wine Export Council.
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Country: European Union
Mr. Luc Berlottier. Wine manager at the DG-VI Agriculture. Brussels.

DEBATE
Chairman:
Mr. Víctor Pascual Artacho. Chairman of the Inter-professional Association of Rioja Wine.

1.15 – 1.45 p.m. MASTER CONFERENCE
Presentation of the bases for the strategic plans of La Rioja and Spain
Speaker

1.45 – 2.00 p.m. PRESENTATION OF CONCLUSIONS
Mr. Javier Erro Urrutia, Minister for Agriculture and Economic Development of the Government of La Rioja, and Secretary of AREV.
Mr. Francisco Díaz Yubero, Secretary for Science at the IV World Wine Forum. Rioja III Millennium

2.00 p.m. CLOSING CEREMONY
Minister for Agriculture, Fishing and Foodstuffs of the Government of Spain.
Mr. Pedro Sanz Alonso, President of the Government of La Rioja and Chairman of AREV.