IV WORLD WINE FORUM. RIOJA III MILLENNIUM

DATES:
12th, 13th and 14th may 2004

PLACE:
Logroño, La Rioja. Spain

ORGANISED BY:

GOBERMENT OF LA RIOJA: Department of Agriculture and Economic Developement
FER: Business Federation of La Rioja

OBJECTIVES:

• TO ANALYSE the important changes occurring in the winegrowing sector and the possible sector-development with regard to aspects as important as: Oenological practices. Opportunities and problems with the oenological models. Globalisation and traditional wine of the European model. The application of technological advances to winegrowing and oenology. Market internationalisation. Favouring the increase of healthy wine consumption.
  
  
• TO CONSIDER the future of the winegrowing sector adapted to the two existing models, with the participation of specialised professionals and representatives from all activity spheres of the sector: productive, commercial, promotional, economic, regulatory, legal, governing and administrative.
  
  
• TO PROVOKE DISCUSSION on the different manners of keeping the two winegrowing models in the framework, and their socio-economic repercussions on a worldwide level.
  
  
• TO ASSESS aspects of the derived and synergic economy of the winegrowing sector, such as the tourist, cultural, communicational and heath elements, responsible for setting market trends and consumer tastes.
  
  
• TO OPEN A FORUM where work, research, oenological practices, ideas and opinions are presented and discussed.

  A place where active participation is encouraged, taking into account the range of disciplines involved in the future shaping of the winegrowing sector.

• TO ESTABLISH personal contact with individuals with shared interest from this sector, and to exchange experiences, knowledge and preoccupations.

THEMATIC:

1) SCIENCE, TECHNOLOGY, RESEARCH AND DEVELOPMENT AND WINEGROWING INNOVATION

1.1 Latest developments in technology, science and biotechnology with regard to the vineyard and the wine. Technology used in the winery and on quality, control and traceability. The systems of grading and assessing the quality levels of the grape from the moment it enters the winery until the marketing of the finished product.

1.2 Scientific models of tasting. Sensory analysis objectivation. Electronic sensory measurement and other technological advances in sensory analysis.

1.3 Automation of integrated winegrowing production.
Vineyard operation and management in the 21st century, quality grape, traceability and wine production.

2) WINEGROWING AGRICULTURAL POLICY

2.1 Winegrowing models. Permitted oenological practices, opportunities, position and trends. Economic and market repercussions of the oenological practices of current winegrowing models.

2.3 Strategic plans of countries belonging to both models.
Comparative analyses and recommendations.

2.4 Legislation and supranational agreements. Effect on the
development and trends of production, process, communicational logistics and the grape and wine business world.

3) WINEGROWING AGRICULTURAL ECONOMY

3.1 Trade. Commercial interchange trends, influence of supranational agreements (GATT), etc.

3.2 Management. Trends and latest advances in management matters of vineyard and winery operation.

3.3 Marketing. Focus and market strategy, positioning, promotion, communication and marketing of grapes and wines from both winegrowing models. New technologies and commercialisation methods, sensory marketing, terrain wines, Internet, E-commerce, etc.

3.4 Sector-derived economies. Wine tourism, health and beauty wine treatments, gastronomy and architecture. Economic activities derived from attractive, cultural elements.

SCIENTIFIC PROGRAMME:

• Main conferences.
• Round tables.
• Reading matter.
• Posters.

PARTICIPATION:

Written work and posters

Authors must send a text with a maximum of 250 words, Spanish, French or English, to the Technical Secretary, prior to 15 April 2004. Posters accepted by the Scientific Committee shall be displayed, in areas prepared for just such purposes, throughout the IV World Wine Forum celebration.

FEES:

A 10% discount shall be given for 2 or more registrations per company/organisation. Participants in previous World Wine Forums shall be entitled to a registry fee 10% discount.

Registrations must be sent to the General Secretary of the Forum. Payment must be made by cheque or bank transfer to:

FER-IV World Wine Forum: Caja Rioja nº 2037 0070 73 01 142886 24

This amount includes: session-participation, welcome reception, documentation, social events, book of who's who, forum events, working meals and coffees. The non-participant amount only includes participation in the general social programme, plus the non-participant-specific tourist and cultural programme.

CANCELLATIONS

Cancellations received by post before 18 March 2004 shall be entitled to a 50% refund. Cancellations received after that date shall forfeit the entire amount, but shall receive the purchased material.

OFICIAL TRAVEL AGENCY

Viajes Ecuador
Gran Vía 38
26002 Logroño
Tfno: 941 22 75 50
Fax: 941 20 63 41
E-mail: logrono@viajesecuador.net