VI Foro mundial del vino

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1. Thematic areas
2. Economy and marketing

Thematic areas

Economy and marketing

On this occasion, the economy and marketing area will take place over two days. This will allow the World Wine Forum to highlight this area, one of the most important if the sector in Europe is to continue being competitive in the face of lower consumption and growing competition in the markets.

Economy and Marketing I

How can wine be sold in the United States?

Given that the US wine market is one of the largest in the world, the World Wine Forum will offer the points of view of a number of experts regarding opening up markets and exporting to that country.

Economy and Marketing II

Market segments and marketing strategies

The VI World Wine Forum will analyse new market segments and consumer preferences and will put forward marketing strategies to deal with these new trends and attract consumers, with tips on achieving consumer loyalty.