VII WORLD WINE FORUM
PROGRAMME
Wednesday 12 May
PROGRAMME FOR ALL SUBJECT AREAS
- 08.00 – 09.00 Registration
- 09.00 – 09.30 Inauguration
- 9.30 – 10.15 Business challenges after the crisis
Emilio Ontiveros Baeza
Chair of Business Economy, Autonomous University of Madrid / President, Analistas Financieros Internacionales - 10.15 – 10.30 Coffee break. Poster session
VITICULTURE
- 10.30 – 11.00 Reverse engineering in viticulture. Application to adapt to a changing environment
Hernán Ojeda
Assistant Director, Experimental Unit of Pech Rouge, French National Institute for Agricultural Research - 11.00 – 11.30 Breeding grapevines for disease resistance
Reinhard Töpfer
Reinhard Töpfer / Head of the Geilweilerhorf Institute for Grapevine Breeding, Julius Kühn Federal Centre for Breeding Research on Cultivated Plants, German Ministry of Food, Agriculture and Crop Protection - 11.30 – 12.00 The Iberian grapevine varieties as new possibilities of development for viticulture and wine making
José Eduardo Jorge Eiras Dias
Scientific supervisor of the National Institute for Agricultural Research, Portugal / Head of the Portuguese National Ampelographic Collection - 12.00 – 12.30 New EU regulations on the sale of plant protection products: impact on the control of grapevine parasites, applicators and the environment
José Luis Mainar Franco
Head of the Crop Protection Section, Regional Ministry of Agriculture, Livestock and Rural Development of La Rioja / National Coordinator of the Working Group on Grapevine Health Problems - 12.30 – 13.00 Climate change:a necessary adaptation of training systems to achieve sustainable viticulture
Jean Philippe Roby
Professor of the National School of Agricultural Engineering / Head of the Master programmes in Vine and Wine and in Oenology and Viticultural Environment - 13.00 – 13.30 Panel discussion
- 13.30 – 15.30 Lunch
OENOLOGY
- 15.30 – 16.00 The future of biotechnology in wine production
Daniel Ramón Vidal
Scientific director and CEO of the biotechnology company Biópolis S.L., partnered by the Spanish Higher Council of Scientific Research - 16:00 – 16.30 Use of new oenological practices
Santiago Mínguez
Director, Oenology and Viticulture Station, Catalan Institute of the Vine and Wine - 16.30 – 17.00 Technologies for the dealcoholization of wine
Roberto Ferrarini
Professor, Department of Science, Technology and Vine and Wine Markets, University of Verona / Member of the Italian Academy of the Vine and Wine - 17.00 – 17.15 Break
- 17.15 – 17.45 Oxygen and wines: influence of micro-oxygenation on wine quality
Pierre-Louis Teissedre
Assistant Director, Mixed Unit of Research in Oenology, French National Institute for Agricultural Research, the National School of Agricultural Engineering in Bordeaux and the Victor Segalen Bordeaux 2 University / Professor at the Faculty of Oenology of the Victor Segalen Bordeaux 2 University - 17.45 – 18.15 Use of milk and egg proteins as processing aids in wine production: oenological, analytical and safety aspects
Patrizia Restani
Vice-president, Health and Safety Commission, International Office of the Vine and Wine / Associate Professor of Food Chemistry at the Faculty of Pharmacy of the University of Milan - 18.15 – 18.45 Creativity as a differentiating element in the saturated world of wine. Ideas and strategies for success in branding y packaging
José Luis Torquemada
Executive Director, La Cía Branding & Packaging marketing consultants - 18.45 – 19.15 Panel discussion
Thursday 13 May 2010
VITICULTURE AND OENOLOGY SESSIONS
- 09.00 – 10.30 Presentations in the Area of Viticulture
- 10.30 – 11.00 Coffee break. Poster session
- 11.00 – 12.30 Presentations in the Area of Oenology
LEGISLATION AND ECONOMY AND MARKETING SESSIONS
- 09.00 – 10.30 Reading of papers
- 10.30 – 11.00 Coffee break. Poster session
- 11.00 – 12.30 Panel discussion. Business opportunities: cash & carry, large
supermarkets and wine shops
Juan Manuel Terceño. Head of wine concept. Makro España
Javier Gila. Sommelier, Lavinia. Madrid
Mar Romero. Wine and food journalist, Punto Radio / Member of Imbolc, gastronomía, vinos y letras
PROGRAMME FOR ALL SUBJECT AREAS
-
12.30 – 13.00 Champagne's Carbon Footprint
Dominique Moncomble
Director, Technical Services, Interprofessional Committee of the Wine of Champagne in France - 13.00 – 13.30 The OIV protocol for calculating greenhouse gases in the wine sector
Ignacio Sánchez Recarte
Head of the Economy and Law Unit, International Organization of the Vine and Wine - 13.30 – 15.30 Lunch
LEGISLATION
- 15.30 – 16.00 The role of the Parliament in the European Union quality policy
Giancarlo Scottá
Member of the European Parliament / Member of the Commission for Agriculture and Rural Development of the European Parliament - 16.00 – 16.30 Application of the wine reform. First experiences and perspectives
Jesús Zorrilla Torras
Head of the Wine and Alcohol Unit, Directorate-General for Agriculture and Rural Development of the European Commission - 16.30 – 17.00 Control boards and standards for protection of competition
Montiano Monteagudo Monedero
Partner of the company Uría Menéndez / Professor of Trade Law at Pompeu Fabra University, Barcelona - 17.00 – 17.30 Synergy between brands and Designations of Origin in the Green Book of the European Union
Javier Guillem Carrau
Lawyer of the Commission for Agriculture and Fisheries of the Environmental Commission of the Valencian Parliament / Professor in Trade Law, Cardenal Herrera CEU University - 17.30 – 18.00 Panel discussion
- 18.00 – 18.15 Break
ECONOMY AND MARKETING
- 18.15 The U.S. Wine Market – Overview and Imported Wine Trends
John Gillespie
CEO, Wine Opinions / Partner of Wine Colleagues - 18.35 – 18.55 The U.S. Wine Market. Retail and Consumer Trends
Danny Brager
Vice-President Client Service, Beverage Alcohol Team, The Nielsen Company, United States - 18.55 – 19.15 Competitive position of Spanish wines in the U.S.
Rafael del Rey
Director General, Spanish Wine Market Observatory Foundation - 19.15 – 19.35 Strategies for Success in the US Market
Paul Wagner
President, Balzac Communications & Marketing - 19.35 – 20.00 Panel discussion
Friday, 14 May 2010
ECONOMY AND MARKETING
- 09.30 – 10.00 Regulatory framework for exporting wine to China
Alberto Alonso Díaz
Counsellor of the Economy and Trade Office of the Embassy of Spain in the People's Republic of China - 10.00 – 10.30 The wine market in China
Jordi Viñals
Sales and Marketing Manager, Miguel Torres, S.A - 10.30-11.00 Key aspects of selling wine in the United Kingdom
Mark O´Neill
Manager, Verde Marte, SL - 11.00 – 11.30 Selling wine successfully on the global marketplace
Lilli Prud´homme
Head of the Strategic Affairs Department, Société des alcools du Québec - 11.30 – 11.50 Coffee break. Poster session
- 11.50 – 12.15 Study of distribution agreements in the wine sector
Pau Roca
Secretary-general, Spanish Wine Federation - 12.15 – 12.45 Wineries 2.0. How to sell wine on the Internet
Ana Nieto Churruca
Director of Marketing, Global Marketing Strategies - 12.45 – 13.15 Great Wine Capitals: Wine regions promotion & Wine tourism marketing through a Network of excellence. Thinking locally, implementing globally
Catherine Leparmentier Dayot
Head of International Tourism Development, Bordeaux Chamber of Commerce and Industry
PROGRAMME FOR ALL SUBJECT AREAS
- 13.15 – 13.45 The post-crisis world: a new business horizon
Fernando Fernández Méndez de Andes
Professor of Economics at the IE Business School - 13.45 – 14.00 Reading of conclusions
Íñigo Nagore Ferrer
Regional Minister of Agriculture, Livestock and Rural Development, Government of La Rioja
Julián Doménech Reverté
President of the Business Association of La Rioja (FER)
Technical Secretary Hermanos Moroy 8, 4º.
26001 Logroño, La Rioja. Spain.
Tel: (+34) 941 27 12 71
Fax: (+34) 941 26 25 37 forovino@fer.es
Scientific Coordination and Secretariat ECCYSA-La Rioja Calidad
Parque San Adrián 9
26007
Logroño. La Rioja. Spain.
Tel: (+34) 941 51 25 71
Fax: (+34) 941 51 25 83
e-mail: forovino@eccysa-rioja.com